New tools to fight age-old problems

Identifying products with hazardous chemicals in violation of consumer protection standards.
Providing at-scale testing and analysis to determine specific violations.
Documentation to prepare for potential actions against violators.
Strategic consulting, staffing and support in reporting violations to appropriate investigators.

Dangerous consumer products are seemingly everywhere

Recalls can help allay these situations, but they only occur on a fraction of affected products, and typically long after the harm has already occurred.
In 2018, independent testing found children’s jewelry at name brand stores with 3000x the legal limit of cadmium.
A 2024 study by UC Berkeley found alarming levels of arsenic in tampons.
In 2019, the Washington AG found kids school supplies sold on Amazon containing 80x the legal limit for lead.
A 2022 study found that 29% of tested sunscreen samples contained benzene, another known carcinogen.

Our Vision

We envision a world where consumers can trust the safety of products they buy - whether at a retailer, on a marketplace or purchased directly. We seek to protect the most vulnerable among us, particularly children, from potential life-long consequences.

We work to ensure that companies don’t put profit ahead of consumer safety. We aim to strengthen industry-wide compliance with consumer product laws and rather than let those with the deepest pockets prevail.
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About Us

We help non-profits and brands increase industry compliance
We combine a data-driven approach with industry-specific knowledge to point non-profits and brands in the right direction when it comes to protecting consumers from the harmful ingredients in the products they buy. Based on a tailored approach of combining data with human review and intervention, we assess products across a wide range of areas for potential violations.
Capitalizing on deep domain expertise
Our company has eCommerce and consumer product experience and expertise in its DNA. We’ve seen every trick in the book and know the playbook for who is doing what and how they are getting away with it. We utilize that domain expertise to root out bad actors wherever they may be found in the value chain.
Actionable strategy and consulting
With an array of potential investigative bodies and outcomes, we help select the most strategic avenues to rectify harm when harm has been done. Utilizing established protective measures, we look for the most impactful ways to remove offending products from the marketplace and ensure future compliance.
The right tests at the right time
Product testing is notoriously costly and complex. We partner with accredited testing providers to choose the right tests at the right time, based on knowledge of product- and category-specific risks.
Discover and document
Our detailed documentation and analysis preserves violations and ensures that companies don’t sweep them under the rug.

Team

We’re a team of entrepreneurs, researchers analysts and subject matter experts. Our team has decades of experience in consumer products, compliance and testing. The founding team has started and scaled multiple consumer products businesses into large multinational organizations.

We know the consumer products industry inside and out. We’re bringing the same rigor and excellence that we’ve brought to building products and brands to the task of making sure consumers can feel safe, wherever they shop.
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Careers

We’re always looking for new team members to help fight the good fight. We have a carefully crafted set of company values when it comes to doing the work we do:
We foster a culture of accountability, ownership and transparency without office politics or facetime for facetime’s sake.
We believe in intellectual honesty and letting truth, not persuasion, prevail. We support honesty, candor and 360 feedback in support of the truth.
We’re remote-first and are open to team members joining from around the country and the globe.
We value clarity and rely on documentation, not how much information one can retain and protect.
We use a variety of job boards to post our open roles but are always opportunistic when the right person can come in and make an impact.
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You've got the mission, we have the tool

We’re always looking to partner with non-profits engaged in consumer advocacy and protection. Though federal, state and local governments are typically the responsible parties, they face strained budgets, narrow mandates and limited capacity. That’s where non profits typically step in to pick up the slack - doing the work that governments should be doing, but often can’t.

If you have a organization dedicated to consumer protection, we’d love to help you understand how we can partner together to provide the data, testing and knowledge required to turn ideas into action.
We’re a team of entrepreneurs, researches, analysts and subject matter experts. Our team has decades of experience in consumer products, compliance and testing. The founding team has started and scaled multiple consumer products businesses into large multinational organizations.

We know the consumer products industry inside and out. We’re bringing the same rigor and excellence that we’ve brought to building products and brands to the task of making sure consumers can feel safe, wherever they shop.
Get In Touch